Bulk mailing is the automated distribution of emails global sms gateway provider to a specific group of addresses and is the primary email marketing tool. These emails are often perceived as spam, so special requirements are applied to them, thanks to which they can give the desired results for the business. Often the subject of bulk emails is:
new items;
promotions;
Special offers;
discounts.
The main advantage of mass mailing is that it is completely automated. Smart segmentation of the target audience allows you to create really useful emails that will have nothing to do with spam. Experienced email marketers use modern tools and online services to create high-quality mass mailings. UniSender is a powerful tool that allows you to create email campaigns using user-friendly templates and a set of special features. In addition to the possibility of email-sending, this service also offers the function of SMS-informing subscribers.
The use of UniSender in business helps to carry out high-quality segmentation of the database, make up interesting and constructive letters, as well as analyze the dynamics of the selected indicators.
On the way to creating a high-quality mass mailing, you need to go through several main stages:
Build a subscriber base based on your target audience. Using purchased email databases will definitely not bring positive results for your business. The most effective way to accumulate a database of addresses is to install a subscription form for your news on the site.
Choose a service for bulk mailing. With the help of UniSender and its tools, it is convenient to import the email addresses of your subscribers, segment them, create interesting and useful emails, as well as track analytics for each mailing.
Determine the frequency of sending your proposals. General recommendations boil down to sending letters no more than once a week, but at least once a month.
Design the layout of your letter. The design should be appealing, but not distract from the main information.
Place high-quality and useful content for subscribers in your email. Brevity and information content are the main requirements for the text of your letter.
